Move over Boys- New Tech In Town chicBuds.com

Move Over Boys... There's a New Tech in Town Made by Women for Women.

Electronics we REALLY want. Studies over the last few years indicated women are neglected in the tech market. So companies have been attempting to satisfy this demand by introducing girly-looking electronics, only to see sales falling short. Why is this? What do women really want and how do they need to be marketed to? Here are the keys to successful marketing of electronics to women!
MYTH: Women are happy with the current selection of electronics available to them.
TRUTH: More than half of women leave a tech store without buying because they can't find what they want.
MYTH: Just because it's pink, it satisfies a women's craving for the latest electronic device. And they are willing to pay over $100 for high-end crystal earphones.
TRUTH: Women are more tech-saavy than you think. They're looking for functionality and cost effectiveness as much as they are fashion and design.
MYTH: Women will buy an electronic device based on what it's capable of doing.
TRUTH: Men see a product they like and find a reason to own it; women identify a need and then buy the latest and greatest product to fill that need.
MYTH: Since women are tech-saavy they understand all the techie terms and can identify on their own how the electronic will fill their need.
TRUTH: The demands on a woman's time is great so she wants to be emotionally understood and told in a simple way how a product will meet her needs.


A store must implement a strategic marketing plan and method geared towards identifying with women. chicBuds, made by women for women, understands what women really want in electronics and how they must be marketed to in order to capture that sale. Candy-like tins house these adorable chicBuds retractable ear buds, making impulse buys a cinch. Not only are the tins clever with verbiage mimicking actual candy tins, they are also consumer-friendly understandable terms, marketing towards her needs. --Women hate pulling her earphones out of her purse only to find a tangled mess. chicBuds have a retractable feature that eliminates this problem. --At the gym, women find long cords an inconvenience. She'll put the cords inside her shirt and wraps them around her arm. chicBuds has 5 stopping points so she can adjust cord the length. --While exercising, women get frustrated at cords bouncing up/down into her face. chicBuds has a clip on the retractable device to prevent this from happening. --A women will throw all her must-haves in her purse so things easily get lost. chicBuds clip is the answer to fasten the buds to the side of her purse for easy access. --And the list goes on... chicBuds created with a woman's needs in mind!

New tin packaging will be available the end of October for holiday purchasing. We are already taking pre-orders and selling out fast due to high demand.

Press surrounding the product this holiday season includes TV promotion, print ads and press write-ups in magazines like Cosmo, US Magazine, and Marie Claire… just to name a few.